Associating our brand with partners who share our values and ambition helps us continue to strengthen and build our business around the world. It is also one of the ways that we can show support for the communities in which we operate.

Our partnerships reflect our belief in continuous development, performance and sustainable growth – and we aim to inspire excellence in whatever we put our name to.

Our commitment to excellence as well as our depth of expertise across a talented team provides a combination that continues to deliver potential and give our customers confidence. We believe teams that work together succeed together and win. Our sponsorship partners personify this.

Andy Murray

When we say we’re #withAndy it means a lot more than simply supporting a world famous tennis champion. It means sharing a set of values.

Find out more on our #withAndy site:


Land Rover BAR

Aberdeen Asset Management is the Official Performance Partner of Land Rover BAR, the British America’s Cup team led by Sir Ben Ainslie.

More information about our partnership with Land Rover BAR can be found on our site:

Land Rover BAR sponsorship

Scottish Open Golf

Aberdeen Asset Management is the proud sponsor of both the men’s and ladies’ Scottish Opens, and has grown them into two of the most prestigious events on their respective tours.

Learn more about our sponsorship of Scottish Open Golf on our site:

Scottish Open Golf sponsorship

The Ryder Cup

Standard Life Investments’ partnership with The Ryder Cup is a perfect match in terms of heritage, base and exceptional team culture.

Go to our Ryder Cup site to find out more:

Ryder Cup sponsorship

The British & Irish Lions

Standard Life Investments is a Principal Partner of The British & Irish Lions and was jersey sponsor of the 2017 tour to New Zealand.

Find out more on our British & Irish Lions site:

British & Irish Lions sponsorship

More about our sponsorships

Standard Life

World-class partnerships that reflect a collaborative approach, a commitment to excellence and a strong team ethos.

Standard Life
Aberdeen Asset Management

From sporting events to cultural activities – programmes that show support for the community and encourage excellence

Aberdeen Asset Management