Who we are

Our purpose is to invest for a better future. We do it to make a difference – to the lives of our clients and customers, our employees and our shareholders.


Headquartered in Scotland and listed in the UK, Standard Life Aberdeen employs over 6,000 people in 52 locations worldwide. We manage and administer over £568bn* of assets.

Our aim is to build a world-class investment company, and create long-term meaningful relationships with all our stakeholders. We develop innovative products and services to meet the evolving needs of investors and savers. All of this is supported by our talented people across the globe.

*As at 31 March 2019

Our brands

Our company is a combination of three component parts.

Our business strategy

Our strategic objectives reflect the shape of our business and our priorities for the future.

Client and customer centricity. Our primary focus is delivering for our clients and customers – this means working to understand and meet their needs while building lasting partnerships.
Helping our people be more productive, simplifying our ways of working and managing our costs effectively enables us to invest for growth.
Innovating for the future. Investing in leading edge capabilities helps us attract clients and customers, enhance relationships and develop smarter ways of working.
Valuing our savings ecosystem. Optimising the breadth and depth of our investment management, platform and advice ecosystem, along with our geographical reach enables us to meet the savings needs of clients and customers around the world.

Our culture and values

We strive to make a positive long-term impact. As well as delivering for clients and customers, this means creating an inclusive culture for our people and contributing to wider society. We operate ethically, encouraging good practices among the companies we invest in and supporting our local communities.

Our values represent what we stand for, and guide how our business operates:

Create connections - We bring together our diverse talents, perspectives and insights and use our collective intelligence to deliver value. We remain true to our shared purpose, working as one team and with all our external partners to build better futures.
Adapt and excel - We don’t stand still. We improve, challenge, learn and innovate to earn our place in the future. We are ambitious, our sights are set on excellence and our minds are open to ideas.
Deliver what matters- We relentlessly focus on delivering outcomes that truly matter to our clients and customers. We build trusted relationships. We do the right thing and are empowered to make a difference.

Our legal structure

Standard Life Aberdeen plc owns all of the businesses and companies in the group. You can download a diagram of an extract of the group structure as at 13 March 2019.

View our legal structure
Close