Building a better future with our clients and customers

"The one true north for Standard Life Aberdeen is delivering value for our customers and clients.

We define what excellence really means and we bring this to everything we do. We operate across the world, building enduring relationships and delivering high-impact intelligence. We have a relentless focus on service, on speed and convenience, and delivering our institutional-grade investment expertise to all of our clients, whether they be a large pension fund or an individual consumer.

As a nearly 200 year old business, we have a deep heritage - but we’re also futurists. We’re looking ahead and designing the products and services that customers and clients need tomorrow, today."

Stephen Bird, Chief Executive Officer, Standard Life Aberdeen

Our customers and clients


We are the investment partner for organisations ranging from financial institutions and pensions funds to local authorities and charities.


We support private banks, wealth managers, and financial advisers, as well as making our products directly available to their customers.

Strategic partners

We provide investment solutions to manage assets on behalf of our strategic insurance partners.

Platforms and wealth

We provide wealth management, financial planning and advice services, both directly to customers and through financial advisers.

Active expertise

We believe that active management and engagement deliver superior outcomes for clients over the long term. We believe in a connected team-based ethos and fundamental research delivering insights to exploit market inefficiencies. To deliver solutions for clients and customers that focus on their desired outcomes, rather than on benchmarks, we believe that all investment approaches require active decision-making at some level.

Responsible investing

For over two decades, we have led the way in embedding environmental, social and governance (ESG) considerations throughout our investment activities. We encourage collaboration across asset classes, sharing research, experiences and understanding.

We believe that ESG factors have a material impact on a company’s long term performance. Our research process helps us to understand how well investee companies are managing ESG risks and opportunities and this insight allows us to make better investment decisions, leading to better outcomes for our clients.